Trade visitors at Cersaie 2026 got a first-hand view of The Code concept and a string of new products from VitrA Tiles, all presented through the lens of Material Intelligence.
Bologna, Italy: VitrA Tiles was among the exhibitors at Cersaie 2026, the international fair for bathroom furnishings and ceramic tile, staged from September 21-25 in Bologna, Italy. The company received designers, architects, customers and industry professionals, and used a stand shaped by Material Intelligence thinking to unveil new collections and innovations for 2027.
“Every material has a code. Material Intelligence deciphers it.” That principle drives VitrA Tiles’ design approach: the brand takes materials that occur naturally and reworks them by pairing research with design expertise and advanced technology. Drawing on the technical and aesthetic potential that nature provides, it converts them into original surfaces that give contemporary architecture new sources of inspiration.
Three languages, three collections
The Code framework rests on three design languages, which yield the Geocode, Metacode and Resincode collections. Visitors to Cersaie can see all three on the VitrA Tiles booth.
Resincode takes inspiration from natural concrete and its porous, mineral-rich texture, adding layered surface effects and organic transitions to give contemporary interiors a balanced, minimalist and refined finish. Geocode is rooted in Spanish marble, limestone, gneiss and quartzite, reinterpreting the rich geological legacy found in natural stone on ceramic surfaces for today, across four distinct surface typologies: Alba, Imperio, Merano and Rio. Metacode offers three distinct surfaces in iron, copper and gold tones, bringing the muted glow and subtle tonal shifts of aged, patinated metal to the tile, and setting an industrial edge against refined styling.
Tech on the stand
Next to its new collections, VitrA Tiles brought two technologies, V-Flex and V-Tone, to Cersaie 2026.
V-Flex, which runs on Välinge’s Ceraloc® locking mechanism, is a way of laying tiles with no adhesive at all. Special side profiles let the tiles connect mechanically, so installation can be as much as five times faster than with conventional bonded tiling. The system ensures lines of grout stay even, alignment stays precise and the finish looks clean and professional. When necessary, individual tiles can be taken out and replaced, a major plus that eases maintenance and repair work. It brings acoustic comfort as well. V-Flex is recommended for offices, hotels, showrooms, store chains, retail outlets, educational facilities, plus commercial spaces.
V-Tone tackles the tonal differences that arise in ceramic manufacturing, holding colour consistent and keeping design integrity intact across different surfaces. Work continues on building V-Tone into the company’s production lines.
About VitrA Tiles in Brief
VitrA Tiles, home to the engers, VitrA and Villeroy & Boch brands, is a front-runner among Türkiye’s ceramic tile exporters, both to the EU and to Europe more widely. Its Tuzla, Istanbul operation dates from 1991 and its Bozüyük, Bilecik site from 1992; together the two production plants employ about 2,000 staff and can turn out 31 million m² a year. The Bozüyük Plant, honoured by the Global Lighthouse Network, a World Economic Forum initiative, for digital transformation and Industry 4.0, is counted among the world’s most sophisticated tile factories. By combining advanced manufacturing with sustainability and design excellence, VitrA Tiles supplies integrated solutions in ceramic tile that enhance living spaces around the world.
