
Most people underestimate the power that button badges carry in the marketing and advertising world. Most brand owners prefer customizing bigger products like t-shirts, backpacks, and hats. But what if you don’t have the budget to make custom-branded bags or t-shirts?
Button badges are a good option, too. How you utilize the space is what matters the most when creating branded button badges in the UK. In this article, you will find some tips to help you curate stunning button badges that will leave your customers with a lasting impression.
Define Your Brand
Knowing and identifying your brand identity is crucial when designing custom button badges. Identify how the colours, logo, and slogan will all fit together on the badge. Take your time and define what message you want to convey using the button badges.
Are you marketing a new product or celebrating an achievement? This will help you know what to add when customizing or personalizing the badges. For example, a heartfelt appreciation message is perfect for celebrating your employees or customers.
Work on the Design
Here lies some of the most challenging work you will do when making button badges in the UK. A good badge with a quality design can spark conversations. However, a bad design will undo all of the hard work you’ve put into your marketing endeavours.
Start by drawing sketches and collecting design ideas. Don’t limit yourself when it comes to shapes. Be creative and try out different shapes besides just the regular circle and square designs. The badges can feature shapes of famous cartoon characters or your business logo.
Also, consider getting help from a professional illustrator. Their experience and creativity will add a more professional touch to the button badges.
Start Looking for Manufacturers
With the design in place, it is time to find a badge manufacturer in the UK. You can ask for referrals from other business owners who have created custom-branded promotional items for their brands. Take your time and find a quality manufacturer with a solid reputation for making high-quality button badges in the UK.
Also, don’t forget to explore material choices. Wood, metal, and soft PVC are all exceptional options. The only factors that may influence your choice are budget and printing options. Soft PVC is quite cheap and is ideal for making badges with intricate details on the design.
Talk about contract terms before signing the deal. Ensure that the delivery times and payment plans fit your personal and business requirements.
Creative Ways of Distributing the Badges
The best option is putting the badges up for sale. This way you can generate a tidy profit from the project while also getting the button badges to your target audience. Another option you can consider is free giveaways via social media challenges or trade fairs. You can also pack them inside gift baskets to show appreciation to your loyal customers.
Summing Up
High-quality button badges are versatile and cheap to make marketing products. The tips in this guide will help you when making button badges in the UK.