For those looking to sell up there are countless methods that experts recommend in order to give you the greatest chance of selling your property for a healthy return on investment. From social media to local listings, there are many avenues recommended by property professionals to those looking for a quick sale.
However, one method that you may not yet have considered is creating a custom website as a bespoke marketing tool aimed at attracting potential purchasers. This is a fairly new trend but one that is gaining significant traction within the property market. It is an especially good idea if you wish to command a high price for your property, and if you are looking to create competition between prospective buyers.
If you are one of the many homeowners out there struggling to generate interest for your property you may be tempted to give this tip a try. Certainly, creating a website to sell your property will not hurt your chances of making a sale, and could serve as another valuable marketing tool. Try not to panic if you find that you are struggling to sell a property. Remember, there are many ways to sell a house or flat these days, such as via auction or through a quick property buyer such as LDN Properties.
However, if you are keen to give your home the best possible chance on the market, creating a custom home-selling website could be a wise (and lucrative) move. In this article, we will guide you through the basics of creating a website to market your home.
Nail down the basics – Start as you mean to go on by choosing the right website provider for your site. Ideally, choose a provider that is simple to use but allows you to achieve a good level of customisation. When you have found a platform that works, it’s time to find a suitable URL for your website – visit Nominet to search for a suitable UK domain name.
Create a classy look for your site – Once you have created a basic site from scratch it’s time to get creative in order to design a classy and attractive theme for your website. Neutral shades and sophisticated yet legible fonts are your friends here. Consider what will work best for your home- for example, a Victorian townhouse may require different colour schemes and fonts than an ultra-modern urban penthouse. If in doubt, canvass the opinions of friends and family who will be more than happy to offer their feedback.
Find a structure that works – It’s important not to forget to create a structure that makes sense to your users. Building in landing pages and dividing your content over the appropriate pages will ensure that your website provides a good user experience for potential buyers. One rule of thumb is to include an "about" page and a contact page for arranging viewings. Therefore, your site should contain two or three pages at the very least. Furthermore, try to be as succinct as possible and avoid creating superfluous pages that have little content on them.
Images are crucial – The importance of images on your website cannot be underestimated! Ensure that all images are of a decent resolution and showcase your home in its best light. Post-production treatment can work well to increase the brightness of images, however, take care to ensure that images are not "bleached out" or oversaturated as this can detract from the photographs of your home.
Experiment with other types of content – When photographs are taken care of you can try uploading other types of content, if applicable. For example, you may wish to include a home tour video or even 360° room photographs. It can also help to include an interactive map so that prospective viewers can find your home easily. The idea is to provide as much worthwhile content as possible so that potential viewers can imagine themselves living in your home before they ever set foot in your property!
The devil is in the detail – Don’t forget to include all necessary details to help people to find your home and, also, for people to get in contact with you in order to arrange viewings. It might be useful to include an interactive calendar in order to organise bookings and avoid calendar clashes. Make sure that you don’t include any details that could compromise your safety or make you a target for fraudsters. A contact form is a good way to avoid listing your contact details online.
Consider A/B testing – If you are tech-savvy and have a head for analytics, consider using A/B testing (or split testing) as a method of figuring out what prompts potential buyers to get in touch. For example, you may find that a beige background generates more interest than a cream background, or that including a certain image on your page elicits a greater response than other photographs. A quick search online will bring you up to speed with how to go about performing basic A/B testing on your website.
Don’t underestimate the power of SEO – You may be familiar with the term SEO (search engine optimisation) as a tool for increasing visibility on the main search engines. While this area can be quite technical it is definitely worth considering small things you can do to boost your chances of being found on Google. Research relevant keywords to ensure that your website will rank for the correct search terms and incorporate these into your website’s header, page titles, and image alt text. There’s a plethora of basic guides to SEO available online and this tactic is worth a bit of time and effort as even basic SEO tactics will improve your website’s SEO performance overall.
Thank you for reading our guide to creating a website to boost your chances of a sale. While you may not be familiar with home-selling websites, creating a website to help sell your property can be a very smart move when you are looking to attract buyers and, ultimately, get a quick sale.