The popularity of TikTok is increasing day by day, and nothing can beat its growth. Whether you are a business or an individual, TikTok is the perfect place to make yourself famous on the platform. Compared to other social media networks, TikTok reached the fastest growth with more than 2 billion downloads worldwide.
Many people think that TikTok is mostly known for dancing and lip-syncing videos. However, the game has changed. There are plenty of brands and businesses using TikTok to promote themselves in front of their target audience.
Generating engagement is the effective way to achieve your business goal on TikTok. In this article, let us see the engaging tips to boost your engagement rate on TikTok.
What Is TikTok Engagement Rate?
In any social media network like Facebook, Instagram, and TikTok, engagement rate is a metric that shows how many people have engaged with your content. Engagement rate shows you the number of times a user viewed your video, hit likes, shares, left a comment, and clicked the link on the post.
To calculate your engagement rate TikTok uses the following metrics.
Average watch time (AWT): This shows the average time people spend watching your TikTok videos.
Likes: when a user likes your video TikTok consider it is the engaging content
Shares: when content is shared, TikTok considers it is loved by people.
Video completion rate: if your video is watched till the end? And how many times your viewers rewatch it.
#Tip 1: Post High Quality Videos
Sharing high quality videos is an effective way to make your content viral on TikTok. Create a video with high resolution to increase your brand visibility and gain more audience to your TikTok profile.
Create attractive videos and use the first few seconds to excite your audience. Before posting your TikTok video, make sure to check lighting, audio quality to make your content visually appealing to your audience.
- A high quality video leads to
- Get more likes and views for your video
- Increase your followers’ count
- Improve brand awareness
- Boost your TikTok video ranking
Share more authentic content with good video quality to grab the attention of new audiences.
#Tip 2: Spend Your Time To Appear On The FYP
The “For You” page is the main page of TikTok, where you can see plenty of trending and new videos. It is the first page that appears when a user opens the app. On FYP, you can find content based on your interest and previously watched videos.
However, videos appearing on the fyp have been filled with higher engagement rates and user attention. This is why you need to make your video feature on the for you page.
No one likes boring content in any social media network, so be creative and entertaining while making your videos. If your video appears on the FYP, it will increase the growth of TikTok followers and capture more engagement and user attention.
#Tip 3: Share Videos Regularly
The two important factors that boost your engagement rate in TikTok is,
Posting videos frequently will increase your audience’s attention and make them connect with your brand for a long time. Always post a variety of high quality content and make your post appear on the FYP.
Additionally, share content that your audience is interested in. It helps you to gain more followers to your account. Like other social channels, TikTok has the best time to post.
Analyze your audience’s active time and post video accordingly to increase your video engagement rate. Additionally, TikTok allows you to schedule a video, so prepare a content list and schedule it at your audience’s active time.
#Tip 4: Use Relevant Hashtag
In any social media platform, adding a hashtag in your caption will increase your video discoverability. Adding a hashtag in your video helps you reach your target audience, and it appears quickly when a user searches for a specific topic.
Add hashtags that are relevant to your brand or business. Additionally, post a hashtag challenge to increase your brand visibility and engagement. Hashtag challenges increase your brand exposure and boost your audience to create content with your own style using your hashtag.
Share entertaining and funny challenges and encourage your audience to participate in them. Analyze your influencer and see which type of hashtag they are using in their videos.
#Tip 5: Collaborate With TikTok Influencers
Many TikTok users are not aware of brand collaborations. However, partnering with influencers is an excellent way to increase your brand awareness and make money through the platform.
In a brand collaboration, the influences and brands need to team up to share promotional content for the product. On TikTok, there are three types of influencers.
- Macro influencers
- Nano influencers
Make sure to select a perfect influencer for your brand to increase your business exposure. Since influencers have a high number of followers, collaboration with them will improve your brand awareness to a broader audience to drive more sales.
#Tip 6: Include CTA
If you want to increase your social proof and exposure, you need to add a perfect call to action in your TikTok videos. Adding CTA will drive the audience to your website, product landing page, or other social media profiles.
When you add the right CTA in your video, the people who are interested in your brand can click the link to land on your target website. Including CTA is a great way to drive sales and conversions.
The CTA can push audiences to download apps, buy products or services. Using CTA in your captions is the best way to drive traffic to your target website. Add a visually appealing CTA and boost your audience’s performance action.
#Tip 7: Add Advantage Of Live Feature
The TikTok live feature allows you to connect with your audience and create business trust directly. Going live helps you to build a strong relationship with your audience and increase user engagement.
For performing live, you need to have more than 1000 followers in your TikTok account. And the age limit to go live on TikTok is above 18 years.
Additionally, you can earn money through the TikTok live feature. If your live concepts look entertaining and interesting, your audience offers you gifts. You can convert those gifts with money. Live features are an excellent way to increase your brand reach among your target audience.
Since TikTok is an engaging platform, invest your marketing effects and boost your business reach and engagement rate to the next level. When you share a high quality video, then success is on the way for your TikTok account. These seven engaging strategies are proven to increase your TikTok engagement rate, and also you can use them to grow your business.