The rain in July, it’s a topic that has come up in different conversations with loved ones, and work colleagues across the UK, and there’s no sign of it stopping any time soon. The weather has impacted more than just people’s enjoyment for the sun this summer, with the wet weather ruining England’s dream of retaining the ashes. The impact has also been felt for those in the fashion industry, with demand surging and Google searches for the term ‘waterproof jacket’ up 273% month on month.
More people are searching for ways to dodge the rain
As well as the weather outlook looking gloomy for the foreseeable future, research from Google Trends shows the term ‘rain coat’ and ‘waterproof jacket’ up 166% and 160% respectively year on year in comparison to July last year. This is a sign many people are looking to upgrade their waterproof wardrobes .
The term ‘rain coat’ is also up 246% month on month compared to June, showing just how wet the month has been in the UK with searches for the term ‘waterproof jacket’ up 273%.
The data above shows the average search volumes from Google Trends with the total searches on the left and the timeline on the bottom. As shown, there is generally a higher number of people searching for waterproof jackets and raincoats over the autumn months, but July has seen a huge spike.
A raincoat isn’t just for July
In a similar vein to the age old adage ‘a puppy isn’t just for Christmas’ a rain coat is not just for this (albeit dreary) July. If you view a good raincoat or waterproof jacket as an investment it can protect you from the elements for years to come.
The environmental impact of fashion is well documented, but there are more sustainable alternatives that can do good for the planet and make you feel great.
Thought Clothing offers a range of sustainable waterproof jackets and raincoats that are perfect if you are looking to protect yourself from the wet weather over the next few weeks and years as let’s face it in the UK, a rainproof top is never a bad idea! They focus on creating products as thoughtfully as possible, not as fast as possible. You can read more about our sourcing here and take a look at some of their sustainable coats and jackets.