Did you know that at least 60% of Instagram users get information about new products they buy on the platform? This is just one of the facts that show the potential of Instagram as a marketing tool. Even, the influencers have become channels to promote products and services of different brands and although they are on other platforms, Instagram seems to have become the ideal place to do so.
If we look at it from a user volume point of view, Instagram may not be the largest social network. That place belongs to Facebook. However, it must be taken into account that Facebook, as the parent company of Instagram, offers a much greater potential reach, so building a presence on both platforms is a crucial aspect for any business, opting to work with influencers to take advantage of the reach. of these figures to gain more exposure.
Pro-Tip: Now, you can also buy Instagram Followers Canada to grow the visibility and to target more customers.
Why work with an Instagram influencer?
The reason is quite simple: Working with an Instagram influencer gives your products and services more visibility, which can be an additional advantage for any marketing strategy. When evaluating the profile of an influencer for a collaboration, you must take into account their level of interactions (likes, comments and views) in their publications. It is precisely these interactions that make Instagram the giant it is today, with a level of engagement far above any other social network.
You can also become an Influencer. All you need is to build a loyal audience and in the beginning, you can buy Instagram Followers Canada to reach out to more visitors.
That said, the first step is clear: Take advantage of our services to grow your account.
Using these services in combination with organic strategies to improve your level of engagement will make more users see and interact with your content. By doing it with an influencer, you will make your brand reach potential customers in a much less invasive way than Instagram ads.
Working with the right influencer can make your business grow considerably. These are some of the strategies that you can take into account to choose an influencer:
Set a clear goal
Before you start reviewing influencer profiles you need to establish a clear goal for this strategy. This goal will be decisive for any decision you make throughout the process. In addition, you need to establish indicators that you will use to define the success of the strategy. You can build on the following:
- Create brand awareness.
- Promote the launch of a new product.
- Increase conversions.
Use Google to find influencers
After setting goals and indicators to measure the success of your Instagram strategy, you can google to create a list of possible influencers with whom you will work. Look for specific keywords like “Travel influencers in Spain.” After getting some results you can click on the advanced search button to filter the results and get the most relevant influencers for your brand.
In the advanced search options it allows you to filter results by time and region, to find influencers in specific areas where you want to promote your products and services. After all, there is no reason to use an influencer with content focused on Madrid if your products will be available only in Barcelona.
Search an Instagram Influencers platform
There are several influencer platforms to streamline the task of finding detailed information about the influencers that interest you. Usually, this type of platform allows you to find basic information, demographic data, industry and levels of interaction.
Take advantage of hashtags to find popular content creators
It is common to see that Instagram influencers use hashtags to increase the reach of their publications. You can create hashtag strategies using keywords that are relevant to your brand or product. You can also search #sponsored or #advertising to find influencers looking for new collaborations with brands, interact with them to see if they are willing to build a relationship with your brand.
After completing the influencer search, you can filter the list of candidates and do the following:
Study the type of content created by the influencers on your list
Just as you evaluate the work of each of the people who are part of your team, you should study the publications and interactions of the influencers with whom you are interested in working. Take a look at its content to find out if:
- It goes according to the tone of your brand.
- It has a good level of interaction in all its publications.
- Create authentic content for other brands.
Measure their level of interactions
A good level of interactions is a crucial aspect when evaluating the potential of an influencer before agreeing to a collaboration. Exposing your content without answering the doubts and concerns expressed by your followers is not enough if you want to increase the reach of your account and, finally, your sales.
Don’t discount micro-influencers
Contradictory as it may seem, the more followers an influencer has, the lower their level of interaction tends to be. That is, influencers with fewer followers, known as micro-influencers , can be more effective at spreading content that is interesting to a community, rather than an audience.
Create a mutual relationship
To increase the effectiveness of a collaboration, it is important to interact regularly with the publications of the influencer with whom you decide to work. These types of relationships are even more effective when there is reciprocity. Keep in mind that working with the right influencer can create a kind of partnership that increases the effectiveness of your marketing strategies.
Working with Instagram influencers is a strategy that users of the platform enjoy, know about and accept when it comes to buying products and services. At the end of the day it’s all about finding the right influencer for your brand. By setting clear goals and understanding the nature of your brand thoroughly, you can create an excellent collaboration with the influencer to help you achieve your goals.
Will working with an influencer help me gain followers?
Yes! As long as you choose an influencer within your niche who has an audience of followers who may be interested in your content.
How can I choose the best influencer for my account?
To choose the best influencer you must evaluate who your target audience is, determine their interests and then look for influential accounts within this niche. Choosing will largely depend on your budget and the conditions of each influencer.
Should I choose an influencer with a lot of followers on Instagram?
Having a large following is one of the attractions of most influencers, but this is not the only thing you should consider. Make sure to assess engagement and confirm that the influencer’s content type is compatible with the nature of your account.